People from all over the world use Twitter to get their message across. Your competition is tweeting, your friends are tweeting, even your neighbor’s dog has an account! There are countless reasons why your business should have a Twitter profile, here are ten of them.
1. Market share: Your company is the best at what they do. Your marketing department should know that Twitter has over 32 million users with more signing up every single day. You can get your message across 140 characters at a time.
2. Visibility: Search engines like Twitter who notice the retweets and how much prevalence that you are gaining in your field. Remember that the higher you rise up in your ranking on the search engines, the more potential page views you receive.
3. Participation: Everyone is talking on Twitter. These people are your clients, your suppliers, your friends and your peers. Shouldn’t you know what the latest trends are in your field? Participating in their candid conversation leads to a priceless opportunity for research.
4. Viral marketing: Going viral means that something has reached the ‘fad’ status, where hundreds of thousands of viewers will come and see what the latest is. Twitter offers companies a fantastic means of promoting their content and making it ‘go viral’ with the opportunity to tweet and retweet.
5. Personalization: When you use Twitter, you are offering others a glimpse into your world. You are offering that human touch to your readers, and letting them know that your company is not all about the numbers. People want to buy from companies that they feel a connection with.
6. Awareness: Customers become more aware of your brand if you are tweeting. Every time you talk, they are learning more about who you are and why they should buy from you. Clients who would be perfect for your company become more aware of your presence through your tweets.
7. Authority: When you are seen as an expert in your field, people are instinctively attracted to you. If you are seen as generally a good person who gives great advice, people are attracted to you and are more likely to employ you for your knowledge.
8. Promotions: For public tweeting, you never know who is following or may become curious about your brand. There are always promotions that you can run which will make your potential customers curious. Entice your following by offering them exclusive offers in order to increase participation and increase sales.
9. Leads: There are plenty of people who need your goods and services, and you can get more leads and sales by being in the right place at the right time, ie. Twitter.
10. People: Tech savvy, early adopters are important to any business, and they abound on Twitter. Follow their tweets and interact with them. Get their attention by responding back to them in a professional and friendly manner. When those influencers are following you, the sales can only go up.
Twitter is not just a fad for teenagers: it is part of any viable marketing plan. If you want to grow your brand awareness, build a following and increase sales, then you’ve got to be active on there!
This guest article is from James Adams, a staff writer who works for Cartridge Save where he writes reviews of products such as the HP 343 ink cartridge and contributes posts to their design blog.
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2 Pings on "10 Reasons Why Your Business Needs a Twitter Profile"
38 Comments on "10 Reasons Why Your Business Needs a Twitter Profile"
It takes time to build up a strong following of people who actually interact and read your tweets but due to it being free, it can’t hurt any business to use it. The trick is having a plan and not wasting valuable time.
Hi Michael,
You are absolutely right.
Thanks a lot for the nice comment,
-Onibalusi
yes it takes time…..But its reall worth to take time to build brand in twitter
Twitter is one of the best micro blog online today, with a very large market share. Your business stand to gain a lots from your twitter profile if you have one.
Hi,
You are absolutely right, twitter is really great.
Thanks a lot for the nice comment,
-Onibalusi
Hi Onibalusi and James,
Establishing yourself as an authority, gaining leads and meeting influencers are the top 3 benefits I’ve gained from using twitter. If you tweet solid content and promote others as much as you promote yourself growing a following should not be a problem. With even a decent-sized following you can reap these rewards.
All are great pointers. Thanks for sharing
Ryan
.-= Ryan´s last blog ..How To Become Successful (Video) =-.
Hi Ryan,
You are absolutely right. You can easily meet influencers and establish yourself as an authority using twitter.
Thanks a lot for the nice comment,
-Onibalusi
This is something I still haven’t got around to doing. My new theme design has a Twitter button, but I haven’t taken the time to set one up.
.-= SEO Services´s last blog ..Create Niche Products: eBooks =-.
Twitter is a great way to build up a huge community. However, it takes time to build up the followers. Twitter is not so famous in Malaysia currently. I can’t do much for my blog by using it. Anyway, thanks for your sharing!
Hi Kok,
You are absolutely right. It takes time, and if you already have a great following then everything becomes easier.
Thanks a lot for the nice comment,
-Onibalusi
Thanks for the post Onibalusi! You seem to be right on point with this. I’ve used twitter for a while with my first online business very sparingly, but decided to give it a real shot recently with my business blog.
already and agree those not jumping on the bandwagon may miss out.
I have really grow to enjoy and embrace it for what it is and the value that it can bring you. I have generated several leads and hopefully long time business relationships
I do feel that it needs to be used purposely and with intention of really connecting with others as it is easy to get lost in all the noise. Thanks again!
.-= Michele´s last blog ..Using ALT and TITLE Attributes For Your Images =-.
Hi Michele,
Yeah! You are absolutely right, it is very easy to get loss.
Twitter really has great benefits and I will be very active on it soon.
Thanks a lot,
-Onibalusi
Indeed . Twitter can develop a strong community for your website . Well written .
.-= blogging tips ´s last blog ..Using Linkworth To Monetize Your Blog =-.
Hi Venkat,
You are absolutely right.
Thanks a lot for the nice comment,
-Onibalusi
Wow, such a coincidence. I’m also blogging about Twitter today on how to optimise them for business and MMO. Eye opening post nonetheless, keep it up Onibalusi!
.-= C.Y.Wong´s last blog ..Strategising Twitter For Money Making and Business =-.
Hi C.Y,
That is great.
Thanks a lot for the nice comment,
-Onibalusi
Twitter is gaining a lot of interest in the Internet Marketing community.
The reason is that they are seeing it as a VERY viable resource.
Although I have a account on Twitter, I have still yet to use it like it should be.
I agree, that it was seen as a Fad (which only teenagers used for saying ‘Drinking Coffee’ lol), but it is now a very much Viable resource for businesses and Internet Marketers.
Great and useful article and maybe in your next post, you could explain/guide on how to actually take action or give us some tips about how to promote your product/website and how to get traffic through Twitter.
Cheers,
Nabeel.
Hi Nabeel,
Yeah! Twitter is really a viable source.
Concerning a post on twitter, I will me making that later.
Thanks a lot for the nice comment,
-Onibalusi
I set one up for work and use it to take questions, share really helpful links that compliment our products and keep up with what people are looking for.
It’s a perfect way to get feedback.
.-= Murlu´s last blog ..How To Network And Build Lasting Relationships With Other Bloggers =-.
Hi Murlu,
That is great, you really realize the power of twitter.
Thanks a lot for the nice comment,
-Onibalusi
Twitter had been a very influential social media tool and online marketers should know how to use this. If you know so much about your business or your company, tweeting it wouldn’t be hard for you. Thanks for sharing this very informative post Onibalusi.
Hi Vinyl,
You are absolutely right, twitter is a very important business tool.
Thanks a lot for the nice comment,
-Onibalusi
Hi Onibalusi Bamidele
Thaks for this post actually i think facebook is better.
after this post i think twitter is also good one.
thaks very much friend
.-= Surendar´s last blog ..Did U know! Hard disk 160GB=149.5GB…? =-.
Hi Surendar,
Twitter has a lot of benefits for marketers if you could use it effectively.
Thanks a lot for the nice comment,
-Onibalusi
Onibalusi.
This proved to be a very interesting post. I like your point about visibility. It’s always interesting when you’re tweet ranks higher than the post it refers to! I remember it took a while for my own named domain to rank higher than my twitter account, so you definitely raise a good point there Onibalusi. ALl of the points are really valid and well thought out but I think you cannot have the viral effect with twitter until you have the authority in place. Mind you as think about what I just wrote I wonder which begets which. Kind of a chicken and egg scenario there I think.
Anyway…Awesome post and certainly something to keep in mind.
.-= Alex´s last blog ..The Ultimate Guide to Effective Blog Commenting =-.
Hi Alex,
You are absolutely right here, your authroity is what matters for example, i get around 5-10 followers to my twitter account from my blog every day so that is also helping me.
Presently for my name, my twitter account is number one (I am working on resolving that).
Thanks a lot for the nice comment,
-Onibalusi
yes your right, twitter realy is a very powerful tool for internet marketing
.-= denis prior´s last blog ..website templates =-.
social media like facebook and twitter help you communicate better with your customers.
Hi Rososuilo,
You are absolutely right.
Thanks a lot for the nice comment,
-Onibalusi
I would argue that your business needs a presence, but not only twitter. I would argue that you need to setup a presence on ALL of the major sites similar to that, such as facebook, etc.
Hi Jeff,
Yeah!
Glad to hear your opinion,
-Onibalusi
you are right.you can promote your business to a large extent through twitter.it is also the easy way to promote business
Hello,
Congratulations James Adams, even though this is ‘only a guest post’ it’s an excellent post that has a lot of perfect information for teaching the visitors to join Twitter, one of the biggest social networks online World-Wide.
Best regards,
Maria
I am venturing to tackle twitter and was wondering what you think appropriate ‘tweets’ would be? Should we post personal things on our business accounts or only relate to the business side of things?
You need to do both. People need to see a personal side of you so that they can relate with you.
I agree with those points.Today Twitter and Facebook account has become mandatory.
twitter is a great way to make conversation and for this we need to make authority first…..
Thanks
I’ve seen twitter used effectively but I still maintain people (individuals) don’t have business type stuff in mind then they use their social media profiles.
I think social media for business is a bit overhyped.